The job search and application process can be long and tiring. The last thing most of us want to do is draft a personalized cover letter for each role – talk about the time investment! However, sometimes it’s not only important, but required if you want to stand out from the competition.

A few rules to keep in mind:

1. If the job description asks for a cover letter – it’s a non-negotiable. Take the time to write an effective cover letter.
2. If the role is competitive, a cover letter may give you the edge you need to be seen.
3. If this is the job of dreams – just do it.

A cover letter is required if you want to stand out from the competition!